Networld Media Group - The Executive Briefing Bundle

The Executive Briefing Bundle:
Six great reports at one low price

The Executive Briefing series from NetWorld Alliance is the fastest, best way for you to get up-to-speed quickly on a number of technological issues facing businesses today. Each one is written in an easy-to-follow style that cuts through the hype and jargon and gets right to the point – the essential details you need to know.

If you purchased these reports separately, you would spend nearly $1,200. Now, we're happy to share all six of them with you for the low price of just $499.

Take a look at what you get in this bundle:

E-commerce Usability

Minor improvements to your retail website's usability can drive major increases in sales. In this report, you'll learn the steps you can take today to squeeze every drop of value out of your e-commerce site.

In this report, you will learn:

Seven usability guidelines every retail website should follow
Ten strategies for driving traffic to your e-commerce site
Six best practices for e-commerce usability

Also, the report includes a 43-page comparison chart, laying out side-by-side the 50 leading e-commerce software packages and showing you which ones support which features (data storage, payment gateway support, marketing and upselling features, shipping calculation and many more).

Mobile Retail Apps

Shoppers today are using smartphones in-store to find deals, compare prices and send photos of bargain items to their friends. Retailers use smartphones to record shopper cards for discounts, as barcode scanners to make on-the-spot price comparisons, and as virtual credit cards to process transactions.

Welcome to m-commerce – the business of conducting transactions using mobile phones. M-commerce transactions are on track to double from 2010 to 2011, from $3 billion to $6 billion, and the sky is the limit from there. Do you understand what mobile will mean to your business?

In this report, you'll learn:

Which features and applications are mobile shoppers using the most often
How mobile apps can drive foot traffic into the store
How much higher the mobile conversion rate is compared to online (hint: It's a lot)
Best practices for developing your mobile app

As a bonus, this guide includes a 22-page directory of app development vendors, with descriptions of capabilities and complete contact information for each.

Tablet Computing for Retail

Discover the benefits of bringing tablet computing technology into the retail environment. This report will show you how tablet technology puts real power in the hands of retail associates, while making a minimal impact on existing IT systems.

You'll learn:

How tablets can assist retailers with project management, collaboration, supply management and risk management
What the emerging technology trends in retail currently are
Which tablet systems are hardened for retail
How a collective of 850 grocery stores is using tablet technology to simplify order entry and streamline operations – and how much money they are saving in the process

As a bonus, the report contains an 89-page directory of providers, grouped by type: manufacturers of tablets and accessories, as well as the companies that build the software tools that run on them.

Self-Service and Kiosk Usability

"Usability" is shorthand for any type of approach that makes interfaces easy to learn and easy to use, and makes them perform in ways that increase user satisfaction. Kiosks that are easy to use have been shown to sell more, hold users for longer periods of time, enhance the store's overall reputation and lead to repeat visits.

In this report, you'll learn:

The five basic steps in designing a navigation scheme
Nine common challenges to good user interface (UI) design – and their solutions
The price of usability and the ROI of self-service

This report also includes a directory of more than 40 providers that can help you continue your research.

Cloud Computing

Cloud computing represents a paradigm shift in the way companies are able to allocate IT resources. Data and applications are not held on one PC or one server or one network; instead, they are held on a disparate conglomeration of computing resources that provide integrated security and recovery capabilities. IT departments can then increase capacity or add capabilities on the fly without investing in new infrastructure, training new personnel or licensing new software.

In this briefing, you'll learn:

The different types of cloud computing (IaaS, PaaS, SaaS)
Benefits and characteristics of cloud infrastructure (Flexibility and efficiency, security and compliance, scalability, resiliency, transparency)
The history of the cloud
A forecast of what's next for the technology

Digital Signage Content

The most crucial element of a successful digital signage deployment is the content – and this report will give you a solid grounding in the basics of what makes excellent digital signage content.

Some of the things you will learn in this report:

The five key points to consider when planning digital signage content
The latest options for finding and creating content
Pros and cons of various content formats
Best practices for content: screen zoning, dayparting, deploying content

Also included is a 14-page directory of companies that create content for digital signs, so you can get the help you need to take your project to the next level.

If you purchased these reports separately, you would spend nearly $1,200. Download them all today for just $499!