Learn from consumers and industry experts what beverages are selling, what is trending up and what segments need to expand.
The worlds of fast food, casual food, fine food and even pizza are no longer defined only by center-of-the-plate entrees and creative sides. The beverage menu also is pouring into the spotlight. But high margins are one thing; consumer demand is necessary if there is to be any meaningful profit from them. Good news there is then for operators, as consumers appear to be more interested than ever in having a wide array of beverage styles and flavors.
In this report, our editors take a comprehensive look at what operators are seeing in their restaurants and what they predict for the future for this critical menu component. In addition to the nearly 500 operators who took our survey, we polled 1,100 consumers to learn what they want, and how and where they want it. We answer questions such as:
Beverage segments covered in this report include:
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