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55% of marketers buy custom media from B-to-B Publishers
According to a recent BtoB Media Business study*, more than half of all industry marketing execs have invested in custom content produced by publishers like NetWorld. 
 
*Source: BtoB's Media Business, What Marketers Want from their Media Partners, May 2011.
Marketers revealed the top reasons they chose publishers over agencies:* 
> Audience reach - 45%
> Audience knowledge - 36%
> Audience composition - 26%
 
(Respondents were asked to choose the three most important factors influencing their decision to invest with publishers)
CONTACT US 

JAMES BICKERS
VP OF CUSTOM MEDIA
jamesb@networldmediagroup.com
tel: 502.241.7545 ext. 159

LIZ MATNEY
SR BUSINESS DEVELOPMENT MANAGER
LizAdv@networldmediagroup.com
tel: 502.241.7545 ext. 129

KATHY DOYLE
EVP & PUBLISHER 

kathyd@networldmediagroup.com
tel: 502.241.7545 ext. 117
mobile: 781.258.4060.

NETWORLD MEDIA GROUP
toll free: 877.441.7545
fax: 502.241.1385
13100 Eastpoint Park Boulevard
Louisville, Ky 40223

NETWORLD MEDIA GROUP | 13100 Eastpoint Park Blvd., Suite 100 | Louisville, KY 40223 | Phone: 877.441.7545
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