55% of marketers buy custom media from B-to-B Publishers
According to a recent BtoB Media Business study*, more than half of all industry marketing execs have invested in custom content produced by publishers like NetWorld.
*Source: BtoB's Media Business, What Marketers Want from their Media Partners, May 2011.
Marketers revealed the top reasons they chose publishers over agencies:*
> Audience reach - 45%
> Audience knowledge - 36%
> Audience composition - 26%
(Respondents were asked to choose the three most important factors influencing their decision to invest with publishers)