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55% of marketers buy custom media from B-to-B Publishers
According to a recent BtoB Media Business study*, more than half of all industry marketing execs have invested in custom content produced by publishers like NetWorld.
*Source: BtoB's Media Business, What Marketers Want from their Media Partners, May 2011.
Marketers revealed the top reasons they chose publishers over agencies:*
> Audience reach - 45%
> Audience knowledge - 36%
> Audience composition - 26%
(Respondents were asked to choose the three most important factors influencing their decision to invest with publishers)
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CONTACT US
JAMES BICKERS
VICE PRESIDENT OF CUSTOM MEDIA
jamesb@networldmediagroup.com
tel: 502.241.7545 ext. 159
LIZ MATNEY
SENIOR BUSINESS DEVELOPMENT MANAGER
LizAdv@networldmediagroup.com
tel: 502.241.7545 ext. 129
KATHY DOYLE
SENIOR VICE PRESIDENT, SALES & MARKETING
kathyd@networldmediagroup.com
tel: 502.241.7545 ext. 117
mobile: 781.258.4060.
NETWORLD MEDIA GROUP
toll free: 877.441.7545
fax: 502.241.1385
13100 Eastpoint Park Boulevard
Louisville, Ky 40223
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